Copic Marker Vintage Pack Ad Campaign
Capturing the essence of vintage Japanese woodblock prints for a mock Copic marker campaign
RESPONSIBILITIES:
Graphic design
Graphic design
GOALS:
Design an advertising campaign for an existing product. This project was part of the UC Berkeley Extension Photoshop course.
Design an advertising campaign for an existing product. This project was part of the UC Berkeley Extension Photoshop course.
TIMELINE:
Two weeks; Sept 2020
TOOLS:
Photoshop
Photoshop
DESIGN PROCESS:
In most of my traditional paintings, I use Copic markers as a medium. Many times, I have used Japanese woodblock paintings as color references for my paintings. Little did I know, Copic had a Vintage color pack line. Therefore, when tasked with designing an advertising campaign for a product of my choosing, I chose to market this product.
Copic is a Japanese marker brand. Well known globally, I chose to center the advertisement campaigns around the 36 views of Mt. Fuji paintings. This also enabled me a wide selection of paintings to choose from to diversify layouts in a series of billboards.
FIRST ITERATIONS:
Using masks in Photoshop, I extracted images of markers and placed them around the composition. I added an adjustment layer to help blend the markers with the textured woodblock prints. I recognized an opportunity to add more hierarchy and call attention to a slogan to tie all the pieces together.
FINAL RESULT:
A series of 3 billboard / banner advertisements that can be utilized on public and online spaces.
